Setting Email Sequence In Kajabi With Active Campaign

Setting Email Sequence In Kajabi With Active Campaign

ActiveCampaign stands amongst the finest marketing automation tools in the market. Although it’s not as total as our Editors’ Choice tools Pardot and HubSpot ( 50. Setting Email Sequence In Kajabi With Active Campaign.00 Monthly at HubSpot), ActiveCampaign, is ample to assist most services accomplish basic and slightly complex objectives. The tool provides dozens of pre-built workflows that can be customized to suit your particular needs.

The tool is drag and drop at every stage, so you’re never bogged down in limitless scrolls through dozens and lots of choices the method you are in tools like Zoho Campaigns ($ 5.00 at Zoho Campaigns) and SendinBlue . Workflows are triggered by one of 22 contact triggers (a websites is visited, it’s somebody’s birthday, Tom opens an email, etc.).

Setting Email Sequence In Kajabi With Active CampaignSetting Email Sequence In Kajabi With Active Campaign

ActiveCampaign makes it simple to adjust workflows without needing to leave the design template. For example: You can produce e-mails directly within your workflow without needing to hop back and forth in between the automation and email campaign dashboards. This sounds basic, but we discovered that half of the tools we tested lacked this back function.

Setting Email Sequence In Kajabi With Active Campaign

The tool’s Split Action feature lets you A/B test for whatever: e-mails, wait times, SMS versus e-mail, or any type of custom-made action you have actually developed within the tool. Split Action likewise lets you differentiate the kinds of offers people receive based on when they go into the workflow; this is a good way to reward early birds during time-sensitive promos.

So, for example, if somebody purchases during the very first stage of a nurturing campaign, you can integrate the Goals tag to skip the contact to the upsell or resell stage of a workflow. Accomplishing a goal is among the start activates ActiveCampaign provides, so you can immediately include someone to a new workflow if they finish the workflow when they achieve the goal.

The tool likewise natively integrates with ActiveCampaign’s CRM software at the Pro plan and greater. This provides you the ability to automate the sales pipeline by including into the CRM lineup once they’ve registered for a deal. You can appoint contacts to specific sales people. You can include relationship-driven tasks, or notes, so that you’re continuously in communication from marketing to sales.

Setting Email Sequence In Kajabi With Active Campaign

Unfortunately, ActiveCampaign is still behind the market’s frontrunners in regards to its capability to publish material to social networks, and to work within the tool to perform search market research, and to use search marketing information to improve projects (something Pardot carries out in a genius style). ActiveCampaign doesn’t offer an iOS or Android app, which is entirely unacceptable.

ActiveCampaign offers a lot of functions for a relatively low price. The drawback is that it can be puzzling to utilize sometimes; the good news is, its assistance resources are numerous, and if you’re really lost you can open a live chat with assistance. With a huge selection of third-party integrations and customized auto-responders, most users will be pleased with its offerings.

Setting Email Sequence In Kajabi With Active CampaignSetting Email Sequence In Kajabi With Active Campaign

Numerous third-party combinations and auto-responder alternatives. Exceptional online assistance. Relatively short complimentary trial. No phone support. Busy dashboard. ActiveCampaign offers a lot of marketing functions, which results in a chaotic user interface, though that’s stabilized by its high quality online support.

Setting Email Sequence In Kajabi With Active Campaign

2019– 08:18 pm After years of research study, several years ago I changed from MailChimp to ActiveCampaign. Why do I enjoy ActiveCampaign so much? I have actually already done my MailChimp vs. ActiveCampaign comparison. Now it’s time to do an ActiveCampaign review. This review is likewise available as a video, and on your preferred e-reader.

If you utilize my link, you get this complimentary trial, and I get a commission at no additional cost to you. It’s a terrific method to thank me for this review, and to make it possible for me to make more reviews like this one. Here’s what I enjoy about ActiveCampaign, along with why that fits my company.

My character is such that I want to think up the proper way to do my e-mail marketing, and after that I wish to build precisely that. I can constantly do that with ActiveCampaign. I personally have a hard time being limited by a tool. But some individuals are great at that. MailChimp was very minimal, which didn’t fit me and my business.

Setting Email Sequence In Kajabi With Active Campaign

This is since they have a visual, drag-and-drop editor. They were the very first service I discovered that had a drag-and-drop editor, besides InfusionSoft– which I wished to prevent since everyone was calling it “confusionsoft.” The moment I saw ActiveCampaign’s automation home builder, I was in love. Lots of other services have visual editors now, and I’m unsure which ones were merely following ActiveCampaign’s lead.

You’re most likely doing email marketing because you have some objective you wish to fulfill with your prospects. With ActiveCampaign, you can track the success of your efforts with goal tracking. Due to the fact that you can do almost anything with ActiveCampaign, your objective can be simply about anything– whether that’s signing up for a webinar, or purchasing an item.

When I began with ActiveCampaign, they were up and coming. Now they’re one of the top e-mail marketing platforms, so they have more integrations than ever. And those combinations tend to be abundant, giving a great deal of control. ActiveCampaign has Message Variables. This is my preferred ActiveCampaign feature. You can produce a library of plain text or HTML bits that you can then reuse throughout your projects.

Setting Email Sequence In Kajabi With Active Campaign

ActiveCampaign has the finest deliverability in business. This wasn’t easily obvious to me. I do believe MailChimp had good deliverability, and I when had a deliverability concern with ActiveCampaign (that assistance rapidly corrected for me). But according to a recent report by Email Tool Tester, ActiveCampaign leads the market with a 97% deliverability rate.

ActiveCampaign has actually advanced tiers of service. Changing email marketing platforms is a pain, so you hate to have to change just since your business grows. With ActiveCampaign, you can update to a “Pro”- level strategy, which has additional features such as lead scoring, a CRM, SMS marketing, and on-site chat. ActiveCampaign has competitive pricing.

No email marketing platform is best. Here are things that have troubled me about ActiveCampaign: Cumbersome email editing experience. I got ruined with MailChimp’s email editor. It’s the most convenient to use. ActiveCampaign’s email editor has some unusual quirks that slow me down. Cumbersome to edit several e-mails in an automation.

Setting Email Sequence In Kajabi With Active Campaign

ConvertKit is the very best at this experience. You need to build everything from scratch. Many email marketing platforms have shortcuts for doing specific things, such as identifying inactive contacts, adjusting granular subscription preferences, or providing lead magnets. However on ActiveCampaign, you need to build all of these from scratch, which steepens the finding out curve.

When I initially signed up with ActiveCampaign, performance was painfully slow. I think they were experiencing growing discomforts, as they’ve quickly grown to be a dominant e-mail marketing platform. Efficiency has actually enhanced dramatically, however I still periodically experience slow performance, mainly in viewing reports. The functions can be overwhelming. Because you can do anything with ActiveCampaign, there are a great deal of features to arrange through.

Setting Email Sequence In Kajabi With Active CampaignSetting Email Sequence In Kajabi With Active Campaign

If you aren’t prepared to put in time to discover the ins and outs of ActiveCampaign, you might be better off with a more simple platform, such as MailChimp, or perhaps ConvertKit is more simple. Now that I have the fundamental information out of the way, let me tell you about my viewpoint.

Setting Email Sequence In Kajabi With Active Campaign

I’m an author and podcaster. I develop my list with lead magnets and e-mail courses, and I regularly send original material. I never ever buy nor offer emails. I offer online courses. In addition to my books, I sell online courses direct to my audience. My payment processor is SendOwl, and ActiveCampaign integrates with them perfectly.

I often sell my courses via live and evergreen webinars (Setting Email Sequence In Kajabi With Active Campaign). My webinar platform is WebinarJam, and ActiveCampaign again incorporates with them beautifully. I do periodic affiliate marketing. Some email marketing platforms discredit affiliate marketing if you’re doing it truly heavily. I do just occasional affiliate marketing, and I haven’t had any issues with ActiveCampaign.

ActiveCampaign has constantly been constructed to have automations. This is a contrast to a few of the initial e-mail marketing platforms that have actually been around for much longer, such as MailChimp and AWeber. AWeber and MailChimp both have automations, however they are restricted (Setting Email Sequence In Kajabi With Active Campaign). Minimal automations was one of the primary reasons I changed from MailChimp to ActiveCampaign.

Setting Email Sequence In Kajabi With Active Campaign

Automations enable you to automatically send emails to contacts based upon a range of factors, such as when they signed up, and how much they are interacting with your emails. Let’s take a look at a few of the foundation of ActiveCampaign’s automations. ActiveCampaign has a substantial library filled with automation “dishes (Setting Email Sequence In Kajabi With Active Campaign).” ActiveCampaign has a library filled with pre-built automations.

Setting Email Sequence In Kajabi With Active CampaignSetting Email Sequence In Kajabi With Active Campaign

To begin building an automation in ActiveCampaign, begin with a “trigger.” There are a number of ways you can trigger an automation, consisting of: When a tag is added When a contact signs up for a list When a contact sends a kind E-commerce and on-site alternatives (available in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can start constructing the actions in your automation. Setting Email Sequence In Kajabi With Active Campaign. Some actions that are offered in ActiveCampaign’s automations are: Send an e-mail Alert a staff member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track goals (The contact can skip to the goal’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and remove tags Include a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” features.

Setting Email Sequence In Kajabi With Active Campaign

Contrast with ConvertKit’s Automations, which are more limited. On ConvertKit, you can set off an automation when: The contact sends a type The contact makes a purchase A tag is contributed to the contact A customized field is updated with a particular worth From there, you can produce Conditions, to examine whether the contact has a particular tag or custom-made field value.

You can also produce Events, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Event when: A tag is included or removed The contact purchases A date takes place A custom-made field is upgraded with a particular worth You don’t produce emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main way I build my list is through an e-mail course. ActiveCampaign makes it simple for me to construct my email course exactly how I want to build it. Numerous marketers build really simple e-mail series for their “e-mail courses.” A contact register, and after that that contact immediately starts getting lessons.

Setting Email Sequence In Kajabi With Active Campaign

It was simple to construct with ActiveCampaign, however difficult when I was with MailChimp. I don’t do that technique. My e-mail course is by hand synced with this countdown timer on my website. You need to sign up by Friday night, and a new course begins each Monday morning. When I first tried this method, I was on MailChimp.

Setting Email Sequence In Kajabi With Active CampaignSetting Email Sequence In Kajabi With Active Campaign

Here’s the automation I utilize to welcome new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome e-mail.” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” email to get the students ready for next week’s course, and motivate them to share it with pals.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.