Create Email Sequence Using Kajabi With Active Campaign

Create Email Sequence Using Kajabi With Active Campaign

ActiveCampaign stands among the very best marketing automation tools in the market. Although it’s not as total as our Editors’ Option tools Pardot and HubSpot ( 50. Create Email Sequence Using Kajabi With Active Campaign.00 Monthly at HubSpot), ActiveCampaign, is more than enough to assist most organisations accomplish standard and slightly intricate goals. The tool offers lots of pre-built workflows that can be personalized to fit your specific needs.

The tool is drag and drop at every stage, so you’re never ever mired in limitless scrolls through lots and dozens of choices the way you remain in tools like Zoho Campaigns ($ 5.00 at Zoho Campaigns) and SendinBlue . Workflows are activated by among 22 contact triggers (a websites is gone to, it’s somebody’s birthday, Tom opens an email, etc.).

Create Email Sequence Using Kajabi With Active CampaignCreate Email Sequence Using Kajabi With Active Campaign

ActiveCampaign makes it simple to adjust workflows without having to leave the design template. For instance: You can create e-mails directly within your workflow without having to hop backward and forward between the automation and email campaign dashboards. This sounds fundamental, but we found that half of the tools we tested lacked this back feature.

Create Email Sequence Using Kajabi With Active Campaign

The tool’s Split Action feature lets you A/B test for whatever: e-mails, wait times, SMS versus email, or any kind of customized action you’ve produced within the tool. Divide Action also lets you separate the kinds of offers individuals receive based on when they enter the workflow; this is a nice method to reward early birds during time-sensitive promotions.

So, for circumstances, if someone makes a purchase throughout the very first phase of a nurturing campaign, you can integrate the Goals tag to skip the contact to the upsell or resell phase of a workflow. Accomplishing a goal is one of the start triggers ActiveCampaign provides, so you can instantly add someone to a brand-new workflow if they finish the workflow when they achieve the objective.

The tool also natively integrates with ActiveCampaign’s CRM software application at the Pro strategy and higher. This provides you the ability to automate the sales pipeline by including into the CRM roster once they’ve registered for an offer. You can designate contacts to specific sales people. You can include relationship-driven jobs, or notes, so that you’re continuously in communication from marketing to sales.

Create Email Sequence Using Kajabi With Active Campaign

Regrettably, ActiveCampaign is still behind the market’s frontrunners in terms of its capability to publish material to social networks, and to work within the tool to perform search market research, and to use search marketing information to enhance campaigns (something Pardot performs in a genius style). ActiveCampaign doesn’t provide an iOS or Android app, which is completely inappropriate.

ActiveCampaign uses a great deal of features for a reasonably low cost. The downside is that it can be confusing to use at times; the good news is, its aid resources are plentiful, and if you’re really lost you can open a live chat with assistance. With a variety of third-party combinations and custom-made auto-responders, the majority of users will be pleased with its offerings.

Create Email Sequence Using Kajabi With Active CampaignCreate Email Sequence Using Kajabi With Active Campaign

Lots of third-party combinations and auto-responder alternatives. Exceptional online assistance. Comparatively short totally free trial. No phone assistance. Hectic control panel. ActiveCampaign provides a great deal of marketing functions, which leads to a chaotic user interface, though that’s balanced by its high quality online assistance.

Create Email Sequence Using Kajabi With Active Campaign

2019– 08:18 pm After years of research study, a number of years ago I switched from MailChimp to ActiveCampaign. Why do I like ActiveCampaign so much? I’ve already done my MailChimp vs. ActiveCampaign contrast. Now it’s time to do an ActiveCampaign evaluation. This evaluation is also offered as a video, and on your preferred e-reader.

If you use my link, you get this free trial, and I get a commission at no extra cost to you. It’s a fantastic method to thank me for this review, and to make it possible for me to make more reviews like this one. Here’s what I like about ActiveCampaign, together with why that fits my business.

My character is such that I want to think up properly to do my email marketing, and after that I wish to build exactly that. I can always do that with ActiveCampaign. I personally have a hard time being restricted by a tool. However some people are proficient at that. MailChimp was extremely restricted, which didn’t fit me and my organisation.

Create Email Sequence Using Kajabi With Active Campaign

This is since they have a visual, drag-and-drop editor. They were the first service I discovered that had a drag-and-drop editor, besides InfusionSoft– which I wanted to prevent because everyone was calling it “confusionsoft.” The minute I saw ActiveCampaign’s automation contractor, I remained in love. Many other services have visual editors now, and I’m unsure which ones were just following ActiveCampaign’s lead.

You’re probably doing e-mail marketing due to the fact that you have some goal you wish to consult with your potential customers. With ActiveCampaign, you can track the success of your efforts with goal tracking. Since you can do simply about anything with ActiveCampaign, your goal can be just about anything– whether that’s signing up for a webinar, or purchasing a product.

When I started with ActiveCampaign, they were up and coming. Now they are among the top e-mail marketing platforms, so they have more integrations than ever. And those integrations tend to be rich, giving a great deal of control. ActiveCampaign has Message Variables. This is my preferred ActiveCampaign function. You can develop a library of plain text or HTML snippets that you can then recycle throughout your campaigns.

Create Email Sequence Using Kajabi With Active Campaign

ActiveCampaign has the very best deliverability in business. This wasn’t easily apparent to me. I do think MailChimp had good deliverability, and I as soon as had a deliverability issue with ActiveCampaign (that assistance rapidly straightened for me). However according to a current report by Email Tool Tester, ActiveCampaign leads the market with a 97% deliverability rate.

ActiveCampaign has actually advanced tiers of service. Switching e-mail marketing platforms is a pain, so you dislike to have to switch just since your business grows. With ActiveCampaign, you can upgrade to a “Pro”- level plan, which has additional features such as lead scoring, a CRM, SMS marketing, and on-site chat. ActiveCampaign has competitive pricing.

No email marketing platform is perfect. Here are things that have actually bothered me about ActiveCampaign: Clunky e-mail editing experience. I got ruined with MailChimp’s email editor. It’s the easiest to use. ActiveCampaign’s email editor has some strange quirks that slow me down. Cumbersome to edit multiple e-mails in an automation.

Create Email Sequence Using Kajabi With Active Campaign

ConvertKit is the best at this experience. You need to build everything from scratch. Many email marketing platforms have shortcuts for doing specific things, such as identifying non-active contacts, changing granular subscription preferences, or providing lead magnets. But on ActiveCampaign, you need to develop all of these from scratch, which steepens the learning curve.

When I initially signed up with ActiveCampaign, performance was painfully slow. I believe they were experiencing growing pains, as they’ve quickly grown to be a dominant email marketing platform. Performance has improved considerably, however I still occasionally experience sluggish efficiency, mostly in viewing reports. The features can be frustrating. Since you can do anything with ActiveCampaign, there are a lot of functions to sort through.

Create Email Sequence Using Kajabi With Active CampaignCreate Email Sequence Using Kajabi With Active Campaign

If you aren’t ready to put in time to learn the ins and outs of ActiveCampaign, you may be better off with a more simple platform, such as MailChimp, or perhaps ConvertKit is more simple. Now that I have the basic information out of the way, let me tell you about my viewpoint.

Create Email Sequence Using Kajabi With Active Campaign

I’m an author and podcaster. I build my list with lead magnets and email courses, and I regularly send initial material. I never ever buy nor sell e-mails. I offer online courses. In addition to my books, I offer online courses direct to my audience. My payment processor is SendOwl, and ActiveCampaign incorporates with them wonderfully.

I typically offer my courses through live and evergreen webinars (Create Email Sequence Using Kajabi With Active Campaign). My webinar platform is WebinarJam, and ActiveCampaign once again integrates with them magnificently. I do periodic affiliate marketing. Some e-mail marketing platforms discredit affiliate marketing if you’re doing it actually heavily. I do only occasional affiliate marketing, and I haven’t had any issues with ActiveCampaign.

ActiveCampaign has actually always been built to have automations. This is a contrast to some of the original e-mail marketing platforms that have been around for much longer, such as MailChimp and AWeber. AWeber and MailChimp both have automations, however they are restricted (Create Email Sequence Using Kajabi With Active Campaign). Minimal automations was one of the main reasons I changed from MailChimp to ActiveCampaign.

Create Email Sequence Using Kajabi With Active Campaign

Automations enable you to immediately send e-mails to contacts based upon a variety of factors, such as when they signed up, and how much they are engaging with your e-mails. Let’s take a look at some of the foundation of ActiveCampaign’s automations. ActiveCampaign has a comprehensive library filled with automation “recipes (Create Email Sequence Using Kajabi With Active Campaign).” ActiveCampaign has a library filled with pre-built automations.

Create Email Sequence Using Kajabi With Active CampaignCreate Email Sequence Using Kajabi With Active Campaign

To begin developing an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can set off an automation, including: When a tag is added When a contact subscribes to a list When a contact submits a type E-commerce and on-site options (offered in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can begin constructing the actions in your automation. Create Email Sequence Using Kajabi With Active Campaign. Some actions that are offered in ActiveCampaign’s automations are: Send an e-mail Notify an employee Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track objectives (The contact can avoid to the goal’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and remove tags Add a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” functions.

Create Email Sequence Using Kajabi With Active Campaign

Contrast with ConvertKit’s Automations, which are more restricted. On ConvertKit, you can trigger an automation when: The contact sends a form The contact buys A tag is included to the contact A customized field is upgraded with a certain worth From there, you can develop Conditions, to check whether the contact has a certain tag or custom-made field value.

You can likewise create Occasions, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Occasion when: A tag is added or gotten rid of The contact buys A date takes place A customized field is upgraded with a certain value You do not develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary method I develop my list is through an e-mail course. ActiveCampaign makes it simple for me to construct my e-mail course exactly how I want to build it. Many online marketers develop very easy email series for their “email courses.” A contact signs up, and after that that contact instantly begins getting lessons.

Create Email Sequence Using Kajabi With Active Campaign

It was simple to construct with ActiveCampaign, however difficult when I was with MailChimp. I do not do that method. My email course is manually synced with this countdown timer on my website. You have to register by Friday night, and a brand-new course begins each Monday morning. When I first tried this method, I was on MailChimp.

Create Email Sequence Using Kajabi With Active CampaignCreate Email Sequence Using Kajabi With Active Campaign

Here’s the automation I use to invite brand-new trainees to my Style Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome e-mail.” The automation validates that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends a “pump up” e-mail to get the trainees prepared for next week’s course, and encourage them to share it with pals.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.